Have you ever wondered to yourself “I wish I could view not one, not two, but SEVEN examples of sexism, sizeism, racism, and self-loathing, all in one easy-to-swallow sitting!”. Well my friend, you are in luck, as Miss America 2013 is here! Down below you will find a few key points of everyday injustice, amplified by this year’s pageant, guaranteed to get your panties in a bunch!
Obsession with appearance: I probably don’t need to say much about this aspect, but let’s just be honest to get it out of the way. There are no overweight women in the competition. There are really no average-weight or average-looking women in the competition. There is no one competing that hasn’t drastically altered their appearance to get to the top, be it through makeup, plastic surgery, fake tans, or even fake teeth. Major points are given simply on how the women look in different clothing (or lack thereof). This competition is about appearance. It may include other factors like the talent or interview segments, but the message is plain and clear: While minor nuances of beauty may not be the final determining factor, you won’t even get a chance without it.
Body image: During the pageant, the swimsuit competition is described as a test of the candidates’ dedication to health, fitness, and confidence. But in reality, it’s confidence only while you look like the ideal of what a woman should look like… and health, even if it means potentially dangerous plastic surgery to look “healthy”… and fitness, as long as you’re thin, and actual muscle tone and definition are not really necessary. Many of the women mentioned in the pre-show interviews that they were hungry and that they held back on eating quite a bit before the competition. Afterwards, the losing Miss America candidates were given donuts, partly as a jab at the fact they’ve been starving themselves before the competition. Nothing screams the “health” they promote like starving and then eating donuts. Oh wait, no, that’s bulimia. Ha ha! I get it! So funny! Oh Miss America pageant, you get me every time!
Race: I don’t want to get myself in a conundrum by guessing the race or ethnicity of specific contestants, but as you can see below…
Tiptoeing the virgin/whore dichotomy: In the pre-show, one of the heads of the Miss America pageant defined the how just about any woman could have a shot at becoming Miss America. Amongst his already narrow appearance requirements of “anyone” (which were being “thin” and “pretty”), he also stated that Miss America can never been married, pregnant, or have any criminal record. Criminal record… ok, I don’t expect a competition like Miss America to be as open-minded to accept that everyone make mistakes (or that there are sometimes very reasonable and sometimes honorable reasons to disobey the law), but marriage and motherhood? The explanation is that to be married or be a mother, the Miss America competitor would have had to… do the deed (gasp!). And we can’t have them openly admitting that. One of the candidates also stated that Miss America is more like “classy” than “sexy”, while another explained that Miss America is a different type of sexy than, say, Victoria Secret, because Miss America is about “character” and “poise” (because Miss America contestants model tiny bits of cloth labelled “swimwear” in front of millions of people, while Victoria Secret models tiny bits of cloth called “lingerie”, which makes them entirely different and makes Miss America more respectable than Victoria Secret. Got it.). Oh the balancing act. I must hand it to the women, it takes an awful lot of work to make sure you are sexy, but not dare to be sexual… or too sexy for someone else’s liking… or call your underwear the wrong thing (like my bra? I mean, BIKINI TOP! BIKINI TOP! I promise it’s a bikini top! I’m not slutty I’m classy!!!)
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Love to hate: While we may ooo and ahh at the beauty (and, occasionally, yes, the talents) of these young women, it is typical sexism to want to believe that a woman can never “have it all”. If you are too sexy, you’re probably slutty; if you’re too strong, you’re unattractive; and yes, the winner of them all… if you’re too pretty, you’re probably dumb. The airhead beauty queen is a treasured stereotype that we love to hate, and the Miss America pageant loves to give us what we want. From this year’s feature of Miss California confusing the term “euthanasia” with a vaccine to former Miss Teen USA South Carolina’s stumble over an incomprehensible answer, it’s assured that even as we admire these women, we will take a bit of satisfaction to still look down on them and take them down a notch.
Pseudo female empowerment: Similar to Sarah Palin calling herself a feminist, the Miss America pageant loves to tout female empowerment through oppression. One of the candidates mentioned how Miss America now embodies the “modern woman”, one who could be a leader in the business world, or even the next president of the US. Given that programs like Miss America consistently push for girls to spend their time and resources on self-objectification to look pretty (because, remember, it is the most important quality), I wouldn’t hold my breath on that one.
Mainstream sexism: Of course, women should be able to do what they want, and if they really want to get in this type of competition, that’s their prerogative. However, like the Victoria Secret fashion show, this is hosted on a major, free network and the announcer directly suggests to YOUNG WOMEN that they can go online to find out how they could try to become Miss America. Unfortunately, Miss America and beauty pageants in general are not a small, off-the-wall hobby that only the dedicated will frequently find and be exposed to. Like so many other negative, image-focused, sexist messages young women are exposed to, it’s readily available and in your face.
So there you have it. Seven key embodiments of the need for feminism, all wrapped up in a 2 hour special. We’ve got some work to do.
But, for one little ray of sunshine, Miss Montana became the first autistic competitor. Though I’m obviously not fond of this competition, kudos to her and the competition for at least broadening their diversity in the realm of disabilities.








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